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Colour Thermal Printing On-Demand from Zebra

  • Published: 11/11/2009
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Zebra Technologies Corporation, a global leader in specialty printing and automatic identification solutions, announces the release of its IQ Colour: Thermal Labels to its extensive supply offering.

Now operations managers can print colour visual cues on demand using their existing Zebra thermal printer.

With Zebra’s IQ Color direct thermal ink technology, users can print colour labels on demand. To create an IQ Colour label, users can simply choose up to four colours from the eight colours offered including the size and shape.

During the label manufacturing process, invisible colour inks are applied in up to four designated zones customised to the end-user’s needs and label format.

To the naked eye, it appears there is no colour on the label. The Zebra printer’s printhead then heat-activates the ink to make select colours visible based on the format sent to the printer.

This allows for each individual label to be customized with colour images, text, shapes, graphics and more at the point of printing.

“Zebra’s IQ Colour technology illustrates our dedication to providing our customers with innovative products that streamline their operations, and reduce errors and costs,” says Christine Weber, Product Marketing Manager for Zebra Technologies.

“Eliminating the need for pre-printed colour labels increases productivity, as it eliminates roll changes and there is less inventory to manage.”

Enhancing Zebra’s robust product line, the IQ Colour technology will be available on existing Zebra thermal printers and will benefit a variety of industries such as

  • Healthcare: IQ Color can be integrated in the Lab and pharmacy for the identification and prioritization of orders.
  • Transportation and Logistics: To reduce shipping and stocking errors during sortation by highlighting special order instructions. IQ Colour also allows for real-time inventory management to insure FIFO and easily identify any misplaced items.
  • Manufacturing: Critical for product identification in the inspection and assembly phase, IQ Color can reduce the cost of using additional labels for sortation and quality control.
  • Retail: Integrated into shelf labeling, IQ Color allows for easy identification of product attributes.

For more information, or to order the IQ colour labels www.zebra.com/IQColorLabels

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