THE wide format printing community outlook on the year ahead is broadly optimistic, FESPA’s second Economy Survey reveals.
According to the survey, the wide format printing market is moving on from the defensive survival tactics of 2009, using innovative and proactive sales and operational strategies to improve its business fortunes moving into 2010.
The survey shows 70.2% has used new products or processes in their operations to help them through the economic downturn, with 61.5% adding products to their portfolio, and 60.6% entering new markets.
FESPA’s survey shows 56.4% of views agreed 2009 was the worst year they’ve ever seen the wide format printing sector with 93.1% of 217 respondents saying there was an economic downturn in the industry.
FESPA’s Marcus Timson says the Economy Survey has been used to measure the impact of the economic downturn on the wide format community.
“These latest findings stress the need for printers to offer services that stand apart from commoditised print offerings,” he says.
“Printers will thrive when they offer services and solutions that help customers execute their marketing and retail campaigns more effectively.”
The second Economy Survey was conducted in the fourth quarter of 2009, in partnership with global research experts InfoTrends.
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